You have been a small businesses person in your
town for a long time. You have volunteered time
for the Chamber of Commerce and Your Little
League team, and you have spent hundreds on fund
raisers for your kids and your neighbors kids.
In other words you care about your neighbors and
your town. You have bought ads in the high
school winter sports brochure, and did not worry about
your ROI too much, because your neighbors and
their kids did the same for you. But you did want a
ROI on your print and media expenditures, and
you measured that, and now it is going away. Your
customers are on Facebook, and they want you to
Tweet them about your specials, and they are
finding your location on their cell phones as they
drive buy. How does an old school business guy
or girl join in this new fangled Social Media parade?
And why? …. That is where your customers are.
That is why you join, and lots of Social Media Tools
are free, and if you develop a strategy, you can
make your Social Media Strategy pay off handsomely.
Need a strategy for your tweets? That is where I come