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Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide


Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide

comScore Releases Report, Women on the Web: How Women are Shaping the Internet

Reston, VA July 28, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. To download a copy of Women on the Web: How Women are Shaping the Internet, please visit: www.comscore.com/WomenOnTheWeb

“Understanding gender-specific differences in Web usage is valuable to any digital stakeholder looking to successfully reach and engage both women and men in the online environment,” said Linda Boland Abraham, comScore chief marketing officer and executive vice president for global development. “We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites, but it’s also important to understand gender differences on a regional, country and local level, where cultural differences are continually shaping online usage and content consumption.”

Women Spend 30 Percent More Time on Social Networking Sites Than Men

Globally, women demonstrate higher levels of engagement with social networking sites than men. Although women account for 47.9 percent of total unique visitors to the social networking category, they consume 57 percent of pages and account for nearly 57 percent of total minutes spent on these sites. Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men’s 4 hours, demonstrating the strong engagement that women across the globe share with social sites.”

This is interesting information if you are a Rockford social media marketer.     And I can actually confirm from Google analytics that a majority of visitors to my Ask Mike the Counselor site are women.  So how do I as a guy write copy that will engage the majority of my readers?  Actually I can only write with my voice, and ask for feedback about how that voice is being perceived, right?   I am not going to worry about “the gender” of my voice, but about providing solutions to the problems my readers are feeling pain about.

But I might definitely monetize with an eye to the female purchaser.    Looking good.  Mike




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