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So You Ran a Groupon, But did Not Think to Capture Your Clients Email or Mobile Contact Information

To see my online business card, please text Startupbizcard to 58203.

That is sad, because if you had captured email or mobile contact information, you could run your own promotion similar to what you did with Groupon, but not have to split the revenue or profits with anyone.

I have a friend who ran a Groupon promotion for her cleaning business a while back, and at the time, I asked her if she would do it again. She said no, citing the logistical problems of getting crews to diverse locations in a timely manner. I do not think she was prepared for the volume she saw.

But just think of a restaurant business who runs a groupon and collects the email or mobile information of those customers who come to the bricks and mortar store to redeem their Groupon.

One month later, or one later, if a bit greedy, that restaurant owner could text a special deal or coupon to the folks who had volunteered their information, and since 98% of text messages are opened within minutes, that offer is in the hands of proven customers, with no sharing of profits.

Savvy business owners who are clear on the direction that online marketing is going, which is pure mobile, are already incentivizing customers to volunteer their mobile data, and building their mobile lists without a groupon.

A coupon or a point of sale discount is a great way to get someone to cough up that data, and actually, you do not need to collect the phone number from your customer, just ask them to text a keyword like mine, Startupbizcard to a shortcode, like 58203, which is mine.

When my customer types in the above keyword and short code combination on their mobile device, my text message company, which has stored my responses, will send my new list member a sequence of messages introducing me (remember, they are asking for my online business card) which they will receive on their mobile device.

Why is this important? I just read an interesting statistic somewhere, that mobile marketing had increased 800% in the last year, but market penetration was still only 15%.

That statistic clearly indicates where the market is headed in terms of online access. In fact, I am reading that P.C.’s and laptops will be obsolete in less than ten years. Damn, that is scary to this troglodyte who loves his P.C.

Will have to look at a netbook soon, because while I love the convenience of my cell phone, most messages on it are too small to be easily read to my old eyes, and I am not interested in carrying a huge cell phone.

But my old eyes issue should not impact your movement. You must act now. If you do, you still have time to take advantage of the early adopter status.

Another interesting statistic; While 70% of social media messages go unseen, 98% of text messages are seen within minutes.




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