In thinking about my business plan last night, it occurred to me that I have been running through a daily list of chores, which do spread the start up social media presence online and in Rockford, but I have not built a coherent sales strategy yet. For example, I know what my most wanted response for my Logan Counseling blog is or on my other website, AskMiketheCounselor2, but so far for Social Media Start Up, I do not have that nailed down as clearly, and I need to get a good elevator speech prepared too, because this particular Social Media Training that I am going through with Maria Gudelis and Tina Williams has been undertaken to enhance my retirement income, and to allow me to have more time to interact with the kids.
So I began working last night on a sales page that really talks about my gifts, the best thing that I have that perhaps others will not have, and what I came up with is passion. I have seen people in my counseling practice come back from the Gates Of Hell, metaphorically speaking, so I know change is possible. I know that Social Media can be a successful part of a very small business marketing plan, and I know that it makes a difference for our two person practice. Clients from all over the country call Julie for her therapy services, and pay her cash. Not sure about your business, but we appreciate those customers.
So the tool that I have that I have in spades is excitement. Us small business folks can make a difference in our bottom lines, and keep doing what we like to do by developing a Social Media presence and incorporating it into our daily routine. Your routine can be as complicated as you care to make it, but remember you do not have to be on Twitter or Facebook monitoring your stream all day every day. There are tools to help you do that, like Hootsuite or maybe your kids will do it for you? I am sure that with the right bribe my son will monitor my Facebook account and add witty responses, right?