Small Business Social Media
“I have heard there are troubles of more than one kind. Some come from ahead and some come from behind. But I’ve bought a big bat. I’m all ready you see. Now my troubles are going to have troubles with me!” Dr. Seuss.
I really like the above quote. I may just make it the catch phrase for my counseling practice, because it sums up in a playful way what it is that counseling does. I like to start any counseling process with a little teaching about the roadmap that thoughts and feelings follow, and then begin to help folks understand where and how they can intervene to make themselves more effective and comfortable. I have witnessed folks make staggering turn arounds in their lives as a result. In particular, I am speaking of addictions work. And it folks who have addiction issues do not answer the call, then the result can be a hell on earth, up to and including death, so I think I will line up with Dr. Seuss.
So what does all that have to do with social media, small town social media, small business social media? Julie and I are Logan Counseling, and I am Start Up Social Media. We do it all, the billing, the vacuuming, the trash emtying, the phone call answering, and yes, we do make bank deposits, so we are intimately familiar with all the aspects of small business in a small town, and in lots of respects, Rockford, Illinois is a small town.
We were not happy to read about the new Illinois taxes, and I was not happy to see that the Amazon tax was back on the table in Illinois. Fear about the impact of those taxes can leave one feeling helpless, perhaps those are the Dr. Seuss “troubles from ahead, and trouble from behind” but any good entrepreneur will inform himself and look for the opportunity in the problem.
One of the great tools for small business folks and small town business folks to level the playing field is the internet and in particular, social media. I can use those tools to keep my customers who do not like to come very far for my services involved in a conversation between purchases. We all like to buy from folks who greet us, who get it that we are choosing to spend our dollars with them and who appreciate it and social media is a wonderful tool for just that.
So I want to suggest to my friends who are not yet taking advantage of social media tools that the way to offset the new Illinois taxes is to attract new customers through Social Media, which means Twitter, Facebook, Youtube, Yelp, Foursquare, and about 1600 other social media platforms. The good news is you do not have to use all of them to make a serious dent in the “know, like, and trust” issue with your local customers.
Before I began my training to become a certified social media planner, I was and am a Sitesell or SBI subscriber and I have built an 800 page website on the SBI platform which attracts over 1200 viewers per day and that number is growning consistently, just as the SBI model promised. I use social media to promote it and share it. For example, in 2009 I put up about 120 little videos of me chatting about various counseling keywords, and the last time I checked those videos and been viewed ove 27,000 times.
My online address, AskMiketheCounselor2, is open 24/7 so I can earn income even when I am asleep. Much different than my counseling practice where I meet one on one, and if a client does not show up, I am out of luck.
Many of the online small business advisors indicate that we should have a hub site for our social media efforts, a blog or even an SBI site! I agree with that assessment, and if you are interested in taking a look at what SBI offers for local businesses, then look closely at the this landing page.
SBI has given me my big bat to take on my troubles from ahead and from behind. Now my troubles are going to have trouble with me.