(KANSAS CITY, Mo.), July 7, 2010 – When it comes to U.S. job growth, startup companies aren’t everything. They’re the only thing. It’s well understood that existing companies of all sizes constantly create – and destroy – jobs. Conventional wisdom, then, might suppose that annual net job gain is positive at these companies. A study released today by the Ewing Marion Kauffman Foundation, however, shows that this rarely is the case. In fact, net job growth occurs in the U.S. economy only through startup firms.
On your street corner in Rockford, Illinois, area code 815, I bet you were not thinking about anything other than making a house payment, when you began contemplating a start up business. And I am also willing to bet that you thought you needed to go to the bank to borrow money, follow a traditional kind of business creation model. You can still do that, if you want a bricks and mortar business. However, the internet has leveled the playing field for us very small operations, and social media marketing can make us extremely visible in the global market place. I routinely talk to the guys in my domestic violence classes about starting an online business, and get all kinds of excuses about why that is not possible and a lot of intrigue and curiosity too, and I have felt that same helplessness when trying to figure out what to do online.
Well, I am learning about Social Media Marketing and will be sharing about that here, because it is timely and economical and even if you have a successful business, your customers are moving online. It has been a decade since I bought yellow pages ads for example, and just about as long since I bought newspaper ads. I do much better with Social Media. Let’s go for a ride. Mike Logan