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About admin

admin has been a member since July 24th 2010, and has created 137 posts from scratch.

admin's Bio

A late life Dad and counselor, partner with Julie Logan, RN, LCSW, at Logan Counseling. I am a student of Chi Gong, and a licensed one on one Heartmath or heart rate variability biofeedback provider, a Dad to Hannah Marie, 6, and Shane, 12, who has just begun football. Since I am ready for Social Security and my wife is hard at work, I do a significant amount of childcare which leaves me time for webmastering and blog creating and social media marketing, including Squidoo lenses, Hubpages, article marketing, and SBI eLearning instructor. Certified Social Media Campaign Specialist, Secretary of the Winnebago Il. Chamber of Commerce.

admin's Websites

This Author's Website is http://www.startupsocialmedia.com

admin's Recent Articles

Well, I Am Retired, Now What?

I know it has been awhile since I have updated this blog, and I probably will have to just start over with it so…here we go.

I have been through a recession, a divorce, a retirement brought on too fast by a recession, and all the financial issues that go with a divorce and custody issues, and all the  emotional issues that go with a divorce.

That was hard, and I think the emotional side of it is coming along quite well, and the financial side is showing very positive signs also.

I did not intend to give up my counseling practice entirely, which is what happened, nor did I expect to be away from my nascent Start Up Social Media business for two years either.

What did the Rolling Stone say about their 20th or 25th anniversary, “It Has Been a Long, Strange Journey?”  Well, I agree, life is a long strange journey, and now I am starting over as a retired Baby Boomer, who substitute teaches frequently, and works a part time job, while re-building my online business.

Substitute teaching can be a very fulfilling experience, once you determine what it is that you like to do.  I am not so good in a classrom setting, but I love the Special Ed settings, and have ended up in a lot of autism classrooms, where I am slowly learning about reaching kids with autism.  And para-professional subbing, while financially difficult, offers the opportunity to connect with a kid who is usually just a kid working to get along in the world, bright, shiny, curious, loving, playful, all the things that kids are, but with a disability

In a large school district like mine, it would seem that subbing jobs would be very plentiful every day, and two years ago, that was the case, but the district raised the pay for subs in an attempt to reduce the number of teacher-less classes, and was their strategy ever successful.  Every Baby Boomer in two counties started taking jobs, which is great for the district, but not so good for those of us looking for regular income doing something we like.

So a year or so ago, I saw two old friends from my SiteSell teaching days, successful entrepreneurs themselves, who were becoming active with a company called DSDomination.  At first, I dismissed DSD for myself, but they kept posting about making sales on eBay and building income drop shipping.  I took a look at DSDomination, and saw that one could get started for $20.00 per month, so I took a chance, and posted a few ads of Amazon products on eBay, and withing a few days had a sale!

I was very surprised at that success, and began to take a more serious look at the training that DSD offers, and to implement it on my eBay account, and then it was Christmas! Talk about sales!

But then the winter came, and Christmas sales waned, but my sales on eBay continued at a slower pace, a pace sufficient for my to stay affiliated with the company and try out a different DSD product or two, like the Monopoly training, which is about selling on Amazon, which has traffic bigger than its next six competitors. One of those competitors  is eBay.  Soon I will be sourcing my own products, perhaps from China, and selling them on Amazon…wow, the ol’ counselor becomes drop shipping power house, and is home all day to bother his kids.

So perhaps you can sense the energy in this for me, given the personal and professional transformation that I have been through since 2008.

And now DSDomination is developing a binary options trading platform, called Options Domination, and I am a member of that as well.  I know nothing about binary options trading, but I am seeing lots of DSDomination folks following the training and using the Options Dominations signals to make trades on the Nadex platform I believe.

What I do know how to do is build an affiliate team, which is why I am going to post a link to my affiliate sign-up page, as a first step in rebuilding my Start Up Social Media blog.  I have been using my Twitter, Facebook, Google+, and Pinterest accounts as well, so my social media work gets rejuvenated as well.

I hope you will follow along with me and perhaps even join in, especially if you are a Boomer seeking some really easy to develop revenue streams…actually anyone seeking additional revenue streams is welcome to come along on this ride.

See you soon.

Start Up Social Media Animated Video

Start Up Social Media

Hope you enjoy the link above, to an animated whiteboard presentation that I did yesterday for…Start Up Social Media, of course. I am hoping that all of you give me a call to get one of your own. They are fun to build, and what is most important, your customers love them. I think a light hearted, playful tune is the order of the day in your animated video, which of course, does not forgo your call to action.

The good news is that I will get more and more effective at creating the animations, and as I get more sophisticated with the tool, so will the animations, so click on the link, enjoy, and leave me a comment as well. Mike

So You Ran a Groupon, But did Not Think to Capture Your Clients Email or Mobile Contact Information

To see my online business card, please text Startupbizcard to 58203.

That is sad, because if you had captured email or mobile contact information, you could run your own promotion similar to what you did with Groupon, but not have to split the revenue or profits with anyone.

I have a friend who ran a Groupon promotion for her cleaning business a while back, and at the time, I asked her if she would do it again. She said no, citing the logistical problems of getting crews to diverse locations in a timely manner. I do not think she was prepared for the volume she saw.

But just think of a restaurant business who runs a groupon and collects the email or mobile information of those customers who come to the bricks and mortar store to redeem their Groupon.

One month later, or one later, if a bit greedy, that restaurant owner could text a special deal or coupon to the folks who had volunteered their information, and since 98% of text messages are opened within minutes, that offer is in the hands of proven customers, with no sharing of profits.

Savvy business owners who are clear on the direction that online marketing is going, which is pure mobile, are already incentivizing customers to volunteer their mobile data, and building their mobile lists without a groupon.

A coupon or a point of sale discount is a great way to get someone to cough up that data, and actually, you do not need to collect the phone number from your customer, just ask them to text a keyword like mine, Startupbizcard to a shortcode, like 58203, which is mine.

When my customer types in the above keyword and short code combination on their mobile device, my text message company, which has stored my responses, will send my new list member a sequence of messages introducing me (remember, they are asking for my online business card) which they will receive on their mobile device.

Why is this important? I just read an interesting statistic somewhere, that mobile marketing had increased 800% in the last year, but market penetration was still only 15%.

That statistic clearly indicates where the market is headed in terms of online access. In fact, I am reading that P.C.’s and laptops will be obsolete in less than ten years. Damn, that is scary to this troglodyte who loves his P.C.

Will have to look at a netbook soon, because while I love the convenience of my cell phone, most messages on it are too small to be easily read to my old eyes, and I am not interested in carrying a huge cell phone.

But my old eyes issue should not impact your movement. You must act now. If you do, you still have time to take advantage of the early adopter status.

Another interesting statistic; While 70% of social media messages go unseen, 98% of text messages are seen within minutes.

The ROI of Video In Email Marketing-Does it Increase Revenues 40%?

The ROI of Video In Email Marketing
Thanks to David Daniels at the Relevancy Group for this information.

I am thinking these days about my response to email, and I seldom open it. I have subscribed over the years to almost every interent marketing get-rich-quick-guru that has ever had an email list, and there are still a couple whose emails I open, and read at least part of the way through.

However I do take note of the title of the email, to see how they are packaging their ideas, to see how enticing the title is.

If you are like me then, emails to me are a waste of time, and if they contain a link to a youtube video, I seldom see the link, so the information in the Relevancy Group article, information that says, for example;

Increased click-through rates: Fifty-five percent of marketers report increased click-through
rates in emails sent with video as compared to emails without video

Increased engagement: Forty-four of marketers report that consumers spend more time viewing
emails that contain video versus emails without video

Increased advocacy and sharing: Forty-one percent state that their emails with video were
shared and forwarded more than those emails without video

Increased conversion and dollars: Up to twenty-five percent of marketers report increases in
conversion, dollars generated, average order value, and ad sales for email marketing messages
with videos.

That kind of information just makes my jaw drop open, and the Relevancy Group study dropped into my lap at the same time a friend introduced me to a tool that allows me to record a video and include it in an email. In fact, I can include mobile short codes and keywords as well, as well as use sophisticated templates, and build drip campaigns.

I have been playing with the Imobile Innovations
video email tool for the last three weeks, mostly sending video emails to folks who have invited me to connect with them on Linkedin.

The idea is to create a little bit of a memorable experience for them, so they remember the Start Up Social Media guy a bit longer, as well as to say thanks. The Imobile Innovations back office provides me some good statistics about open rates, and even how long folks watched, but I cannot give you an ROI because I am not offering anything for sale.

What this experience has allowed me to do though, is to hone my presentation, and to become aware of the need for a good camera and microphone. I am using an $8.00 Radio Shack video camera/recorder which is just fine for an informal thankyou video, I think, especially if I report that I am at home updating social media while my kids play in the background. In other words, I hint at the fact that this is informal, designed to say thanks, and look for more formal videos to come.

I find that I am getting more proficient at getting my message out on Linkedin, and at least last week, the number of views of my Linkedin profile doubled. I guess I do have some measurement of a sort.

Look for more posts updating you about my Imobile Innovations
soon, and thanks for your time.

Enchanting Your Small Business Email and Social Media Followers With Video Email!

Enchanting Your Small Business Email and Social Media Followers With Video Email!

Hey all you Start Up Social Media friends, followers, and connections, please take look at the video below, that I cooked up Saturday morning in my living room, which has gone out to my email list, and a bunch of social media accounts already. The video is embedded in an e-mail, and when folks see “Video Email” in the email title, the open rate increases by 55%, according to a Relevancy Group study. I am not given to a slick presentation or a slide show. I prefer to trust that my followers will appreciate the personality that they see in the e-mail, and I do not have a great deal of time for creating advertising anyway. For example, today we have Little League playoffs, perhaps a trip to the Rockford Airport to see a B-17 like the one their grandfather flew on, and a concert tonight that Hannah Marie and I will go to. Much prefer to spend my time with my children, and the Imobile Innovations tool box makes that quick creation and dissemination possible. What does it cost to get it to your computer fast? The partner fee is $99.00 and the monthly charge for the service is $35.00 at the low end. Click the Imobile Innovations banner in the right column to go to my business page. Hope your day is sunny and cool. Mike Logan
P.S. Just happened to check my Imobile Innovations stats and the video, which has been up less than an hour, has had two views.