Hope you enjoy the link above, to an animated whiteboard presentation that I did yesterday for…Start Up Social Media, of course. I am hoping that all of you give me a call to get one of your own. They are fun to build, and what is most important, your customers love them. I think a light hearted, playful tune is the order of the day in your animated video, which of course, does not forgo your call to action.
The good news is that I will get more and more effective at creating the animations, and as I get more sophisticated with the tool, so will the animations, so click on the link, enjoy, and leave me a comment as well. Mike
To see my online business card, please text Startupbizcard to 58203.
That is sad, because if you had captured email or mobile contact information, you could run your own promotion similar to what you did with Groupon, but not have to split the revenue or profits with anyone.
I have a friend who ran a Groupon promotion for her cleaning business a while back, and at the time, I asked her if she would do it again. She said no, citing the logistical problems of getting crews to diverse locations in a timely manner. I do not think she was prepared for the volume she saw.
But just think of a restaurant business who runs a groupon and collects the email or mobile information of those customers who come to the bricks and mortar store to redeem their Groupon.
One month later, or one later, if a bit greedy, that restaurant owner could text a special deal or coupon to the folks who had volunteered their information, and since 98% of text messages are opened within minutes, that offer is in the hands of proven customers, with no sharing of profits.
Savvy business owners who are clear on the direction that online marketing is going, which is pure mobile, are already incentivizing customers to volunteer their mobile data, and building their mobile lists without a groupon.
A coupon or a point of sale discount is a great way to get someone to cough up that data, and actually, you do not need to collect the phone number from your customer, just ask them to text a keyword like mine, Startupbizcard to a shortcode, like 58203, which is mine.
When my customer types in the above keyword and short code combination on their mobile device, my text message company, which has stored my responses, will send my new list member a sequence of messages introducing me (remember, they are asking for my online business card) which they will receive on their mobile device.
Why is this important? I just read an interesting statistic somewhere, that mobile marketing had increased 800% in the last year, but market penetration was still only 15%.
That statistic clearly indicates where the market is headed in terms of online access. In fact, I am reading that P.C.’s and laptops will be obsolete in less than ten years. Damn, that is scary to this troglodyte who loves his P.C.
Will have to look at a netbook soon, because while I love the convenience of my cell phone, most messages on it are too small to be easily read to my old eyes, and I am not interested in carrying a huge cell phone.
But my old eyes issue should not impact your movement. You must act now. If you do, you still have time to take advantage of the early adopter status.
Another interesting statistic; While 70% of social media messages go unseen, 98% of text messages are seen within minutes.
The ROI of Video In Email Marketing
Thanks to David Daniels at the Relevancy Group for this information.
I am thinking these days about my response to email, and I seldom open it. I have subscribed over the years to almost every interent marketing get-rich-quick-guru that has ever had an email list, and there are still a couple whose emails I open, and read at least part of the way through.
However I do take note of the title of the email, to see how they are packaging their ideas, to see how enticing the title is.
If you are like me then, emails to me are a waste of time, and if they contain a link to a youtube video, I seldom see the link, so the information in the Relevancy Group article, information that says, for example;
Increased click-through rates: Fifty-five percent of marketers report increased click-through
rates in emails sent with video as compared to emails without video
Increased engagement: Forty-four of marketers report that consumers spend more time viewing
emails that contain video versus emails without video
Increased advocacy and sharing: Forty-one percent state that their emails with video were
shared and forwarded more than those emails without video
Increased conversion and dollars: Up to twenty-five percent of marketers report increases in
conversion, dollars generated, average order value, and ad sales for email marketing messages
That kind of information just makes my jaw drop open, and the Relevancy Group study dropped into my lap at the same time a friend introduced me to a tool that allows me to record a video and include it in an email. In fact, I can include mobile short codes and keywords as well, as well as use sophisticated templates, and build drip campaigns.
I have been playing with the Imobile Innovations
video email tool for the last three weeks, mostly sending video emails to folks who have invited me to connect with them on Linkedin.
The idea is to create a little bit of a memorable experience for them, so they remember the Start Up Social Media guy a bit longer, as well as to say thanks. The Imobile Innovations back office provides me some good statistics about open rates, and even how long folks watched, but I cannot give you an ROI because I am not offering anything for sale.
What this experience has allowed me to do though, is to hone my presentation, and to become aware of the need for a good camera and microphone. I am using an $8.00 Radio Shack video camera/recorder which is just fine for an informal thankyou video, I think, especially if I report that I am at home updating social media while my kids play in the background. In other words, I hint at the fact that this is informal, designed to say thanks, and look for more formal videos to come.
I find that I am getting more proficient at getting my message out on Linkedin, and at least last week, the number of views of my Linkedin profile doubled. I guess I do have some measurement of a sort.
Look for more posts updating you about my Imobile Innovations
soon, and thanks for your time.